INICIO is a full-service sports agency representing college athletes and coaches in areas of management, recruitment, marketing, media, finance and professional services.

 

With strong negotiating skills, we manage and navigate the various challenges in contracts and agreements on behalf of our clients.

 

For our athletes, our agents and network are designed to provide the best guidance and support in all facets of the NCAA process – from the official commitment to draft day. Our specialized knowledge in Name, Image, and Likeness (NIL) helps us secure valuable endorsement deals, allowing our athletes to benefit from the value they have earned in their brand.  And, through various nonprofit organizations, we support our athletes’ philanthropic and advocacy work.

 

For our coaches, our agents understand the complexity and non-standardized nature behind negotiating college coaching contracts. This is why our team is positioned to expertly represent coaches at the bargaining table to secure the best employment terms. We work diligently to support our clients in their career ambitions and skillfully negotiate beneficial compensation packages, including supplemental compensation, bonuses and retirement benefits.